第1个回答 2009-05-21
随着连锁经营模式向更为广泛的业种和业态的延伸，连锁经营的发展正在引起更为广泛的关注。在引入连锁经营的领域当中，外资企业参与市场竞争较为积极，其强大的资金实力、成熟的管理经验使国内连锁企业面临着前所未有的竞争压力。国内连锁企业间联合、兼并、重组接连不断，新技术、新知识应用广泛，新理念、新业态不断涌现。
连锁经营模式在零售、餐饮和服务三个行业的具体应用部分是本报告的重点之一，其中，零售行业是连锁经营应用最为成熟的行业，餐饮业特许经营的发展也不可小视，服务业的连锁经营作为连锁经营最新的拓展领域，发展势头十分强劲。加入世界贸易组织为我国连锁经营的发展注入了新的动力，完善的物流配送体系的建立将解决长期以来制约我国连锁企业发展的瓶颈问题。本报告结合了我国连锁经营、零售商业方面的政策，并对国家连锁经营模式发展的未来趋势进行研判，是连锁企业和研究单位准确了解目前连锁经营发展动态，把握定位和发展方向的重要参考资料，将对我国各类连锁企业构建竞争力，克服经营风险起到重要的指导作用。
As the chain operation model to a wider range of industry types and format of the extension of the development of chain operation is causing a more widespread concern. The introduction of chain operations in the areas, the foreign-funded enterprises more actively participate in market competition, and its strong financial strength, management experience in a mature domestic chain enterprises are facing unprecedented competitive pressures. Domestic inter-chain association, merger, reorganization after another, new technologies, a wide range of applications of new knowledge, new ideas, new formats are emerging.
Chain business model in the retail, catering and services industry in three specific application is one of the focuses of this report, in which the retail chain industry is the most mature industry, catering industry as the development of the franchise can not, the service sector chain chain management as the latest expansion of the field of very strong momentum of development. WTO accession for China's development of chain operation has given new impetus to improve the logistics and distribution system will solve a long period of time constraints the development of China's chain bottlenecks. This report combines the chain operations in China, retail commercial policy and the development of the national chain business model to study the future trend is the chain of companies and research units accurately understand the current development of chain operation, positioning and development direction to grasp the importance of reference will be all kinds of chain enterprises in China to build competitiveness and overcome the operational risks play an important role in guiding.
谢谢采纳