I’d design an alarm clock with a moving
snooze button that would be an easy target
the first time I hit it. Then it becomes harder
to locate after each attempt, so that it would
keep ringing until I’m fully awake.
As industrial designers, our job is to
design products—anything and everything
that’s mass-produced, from Ferraris to
toasters, from furniture to television sets.
We dream up products through drawings,
sketches, even doodles, presenting to the
manufacturing client their vision of what a
certain product should look like.