香薰是在人们生活水平日益提高的情况下出现的产物,而目前市场上的香薰包装缺乏新颖的包装形式,而且色彩单一,因此人们的购买欲大大下降。本次设计为香薰品牌包装设计,拟定品牌为“沁雅”,立足于包装设计中的色彩与图案的运用为切入点,以及包装盒型上的变化,对“沁雅”香薰这一品牌进行包装设计论述。“沁雅”香薰包装设计运用不同的花卉图案以及清新的色彩搭配区别于市面上大部分的香薰包装,体现一个清新生活的理念,设计产品中有不同的香型香薰,不同的香型有不同的疗效,按照香型的不同分为几个系列,并在盒型及图案排版上有区别,产品定位在中高档包装设计。
关键词:香薰;包装设计;品牌理念
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追答香薰是在人们生活水平日益提高的情况下出现的产物,而目前市场上的香薰包装缺乏新颖的包装形式,而且色彩单一,因此人们的购买欲大大下降。本次设计为香薰品牌包装设计,拟定品牌为“沁雅”,立足于包装设计中的色彩与图案的运用为切入点,以及包装盒型上的变化,对“沁雅”香薰这一品牌进行包装设计论述。“沁雅”香薰包装设计运用不同的花卉图案以及清新的色彩搭配区别于市面上大部分的香薰包装,体现一个清新生活的理念,设计产品中有不同的香型香薰,不同的香型有不同的疗效,按照香型的不同分为几个系列,并在盒型及图案排版上有区别,产品定位在中高档包装设计。
Aromatherapy is a kind of product which appears with the improvement of people's living standards. Nowadays, the packagings of the aromatherapy lack creativity and have a monotonous colour, which makes the customers reduce their desires for consumption deeply. The design, based on the use of colours and patterns alongside the changes of the packing boxes' shapes, is especially for the packaging of the arematherapy brand which is named as Qinya, just to discuss the the design of Qinya's packaging. Qinya uses varied patterns of flowers and refreshing colors to differ from most packagings of the aromatherapy in the market, which presents a high quality life. There are different sorts of aromatherapies according to their scents, and different scents have different curative effects. Besides, we have various sets of scents, and distinguish them according to the shapes of their packing boxes, so we oriented our arematherapy as middle and high-end packaging designs.
关键词:香薰;包装设计;品牌理念
Keywords: aromatherapy, designs of the packagings, concept of the brands.
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