Eye-Catching Website: We need to update the CYET website with information about the new tournament that you are planning for March. The website should open with the headlines of “Coming Soon – Biggest DDZ online tournament in China” – or wording similar to this. We want to excite potential players and have them sign up as CYET members as soon as they enter the site. The website should focus on tournament news and prizes – all in big bold eye-catching fonts.
Player Reactions: This is the order of actions for a player entering the CYET website:
– A player needs to know immediately that we hold exciting tournaments
– A player needs to know that they can win great prizes from these tournaments
– A player needs to be directed to a sign up page for the tournaments
– A player, and now a new member, needs to know how they can participate in the tournaments
Sign Ups: We don’t need to be too concerned about having the perfect membership system for this tournament. We will be fine with a database that can collect basic player information. We will use the database for follow-up marketing.
Player Follow-up Marketing: Once a player signs up we need to send an email welcoming them as a new member. The email also needs to introduce the upcoming tournament and emphasize the great prizes available. We will need to send one or two more emails prior to the tournament to continue to build excitement and anticipation as run up to the tournament.
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