第1个回答 2010-03-27
why is the logo so vitally for nike's enterprise culture? the reason is that it is very closly related to the ancient American wisdom :Just Do It. nike sells not only sneakers,but also a living style,which is the key of its success. the incentive offered by the logo and the determination and power indicated by the philosophy are related to everybody no matter you are a athlete or not. nike uses a stimulated speaking to encourge the consumer. no matter who you are ,what your color of hair or skin is , what disability you encounter in you physical or social life , nike persuades consumers that they can make it. they tell people to cheer up , grip the steering wheel and take actions.
太难了，我放弃了
第2个回答 2010-03-27
翻译如下：
Why is the mark so important to the corporate culture of Nike? That is because it's closely attached to an old wisdom in America which is 'Just Do It'.Nike sells not only sneakers,but also a life style,which is the key to its success.This special mark is related to everyone by the encouragement, push,and determination it gives us,no matter whether you're an athlete or not.Nike stimulate its consumers with encouraging languge that make them believing they can make it no matter who they are,what the color of their hair or skin is,or what kind of matters in their bodies or lifes they've been through.It tells people to pull themselves together,struggle for their own lives,and take action.Behind the saying 'Just Do It',there's a ideology in a very American way.However,with the progess of globalization,those belonged to America have become a world-wide desire,which is for a equal stage of competition,allowing people to compete with each other in every way,not only in sports