FBA(Fulfillment by Amazonï¼äºé©¬éæä¾ç代åè´§ä¸å¡)
äºé©¬éç®å主è¦æ¯ä¸å主è¥ä¸å¡:Media(å³èªå·±çvendors产åçéå®ææï¼ãFBAï¼åºç§ç½åº+åæµé+åä»ç§èµ+代å
è£
代åè´§+代æ¶æ¬¾ï¼ãamazon web services(å
æ¬s3\db\aqç产åï¼å¯ä»¥ç解为IDC+CDNå é+个æ§å建ç«)ã
BTWï¼æ¬æ诸å¤æ°æ®åç 究æææ¥èªäºæ¨éï¼å½å
ç 究AmazonåFBAæå¡çéå¹´æä¿
1ãFBAå¨AmazonçQ3éé¢çæ¶å
¥ä¸º2.08亿ç¾é
2ãAmazonè±å¨èªå»ºç©æµä¸çææ¬Q3æ¯3.88亿ç¾éï¼åå»FBAçæ¶å
¥ï¼æç
§ç¾å½ä¸å¸å
¬å¸è´¢æ¥ç计ç®æ¹å¼Amazonçç©æµææ¬ä¸º1.8亿ï¼èç¾å欢计ç®çä¸ä¸ªç¾åæ¯ä¸º1.8/54.49=3.3%ï¼è¿ä¸ª3.3%å³äºé©¬éçç©æµææ¬/éå®é¢ãä»è¯¥æ¯ä¾ä¸æ¾ç¤ºï¼Amazon对äºç©æµä½ç³»æ§å¶çä¸éãä½æ¯ï¼è¦ç¥éï¼Walmartç°å¨è¿ä¸ªæ¯ä¾å·ç§°ä¸º1.4%ï¼çæ¥Amazon对äºç©æµè¿åè¿å¾ææé«çå¿
è¦ãèå¦å¤ä¸æ¹é¢æ¥è¯´ï¼éç使ç¨FBAçåæ·è¶æ¥è¶å¤ï¼åå ä¸ç©æµçææ¬æå
¥ä»å¼å§å°åæ¥åºæ¬ä¸æ¯è¡°åçï¼FBAçè¾¹é
ææ¬ä¼ä¸è·¯åå°çè³å¯ä»¥å¿½ç¥ä¸è®¡ã
FBA主è¦æ¯æä»å¨é
éæå¡ï¼MARKETPLACEï¼POWERER BY AMAZONï¼WEBSTORE BY AMAZONæ¯åå«ç¬ç«çãä¸POWERED BYåç并ä¸æ¯ç¹å«å¥½ï¼ç°å¨åªå©ä¸TARGETäºï¼è¿TARGETä¹è¦éåºèªå»ºãç¨FBAç第ä¸æ¹å家ä¹å°ï¼ä¸»è¦æ¯è´µãMARKETPLACEåWEBSTORE BYææ¯åçæ¯è¾å¥½çï¼MARKETPLACEå äºæ´ä½æ¶å
¥ç30%ï¼èªè¥å 50%ï¼AWS+FBA+POWERED BY+WEBSTORE BYå 20%ã
温馨提示:答案为网友推荐,仅供参考