修改了下: Public Relations Strategy of Tourism Services Abstract: Tourism is an emerging profession in the economic industry. In economical society of modern commodity, in order for Tourism business to survive and develop, It is essential to establish a good image. Participating in public relation activity enthusiastically, is an important mean to gain public trust, and establish self-image. Currently, increasing traveling agencies are aware that public marketing isn’t fulfilling special request of customers, as this will constantly rise the cost of advertising, yet the influence of each individual commercial is quite minor. Under such circumstances, public relation becomes a relatively high cost-effective promotion tool. Tourism enterprises emerge into development, apply and greatly motivate public relations. This essay is divided into three parts, the first analysing the present status of Tourism of our nation. The second discusses status of Public Relations in Tourism, emphasising the necessity of putting the strategy into practice. And finally, expressing my point of view on the approaches Tourism business made towards launching public relation strategy. Key words: Tourism, Tourism services, Public relations, Tourism image.
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