Rivalry among competitors The it industry has a large number of competitors, such as Yahoo, google, Linux and others software and/or its suppliers. Their product structure and similar or even better than Microsoft Microsoft, because they are more specifically.While Microsoft is extensive.Therefore Microsoft in the it industry competitive advantage of relatively low.Microsoft should take the coalition and strategic acquisitions and mergers (Union Association, Apple, acquisition of Yahoo), to increase the intensity of competition Threat of potential entry The development potential of the it industry is still very large, with the development of new technologies, new competitors entering the market and the development of it.Thus caused to other competitor barriers to entry.For instance, Microsoft's right from the start paying attention to is the software, but the development of network market too fast, google first mining potential market for the network, he, by virtue of its own technology day scale-based low cost advantage of low-cost advantage, and has formed the economies of scale economies of scale, have a large number of customers and markets.When Microsoft noted the importance of developing the network side, it's too late.Google gave him responsible for the barriers to entry.Bargaining power of suppliers Microsoft in the it industry, with its huge market, he has a strong Bargaining power of and/or its suppliers.Microsoft in the PC market share system into the leading position of monopoly.Most computer manufacturers are using Microsoft system because of the many Microsoft system users.Only a very small place of Microsoft operating systems can, like Linux, and Mac os.Although Apple computer almost only used Mac OS system, others ’ majority pc manufacturer or prefer to use Microsoft System.And Apple computer's primary market is limited to the United States.Therefore, Microsoft has a strong Bargaining power of suppliers Bargaining power of buyers Microsoft with his independent research and development of technology, to have a very strong Bargaining power of buyer.His strategy is to ie, Media Player, etc and system ons and Microsoft the most compatible with the most powerful office is another a number of other software vendors are not available.And Microsoft now also continues to develop, so that Microsoft does not require additional software's help and supply.Even need to purchase additional software's product or technology, nor does it spend higher price because it has too many companies and products to the standardization of the standard, indifference undifferentiated, so Microsoft strong Bargaining power of suppliers Threat of substitutes A lot of software companies it is very likely to replace Microsoft software, such as the WPS IE, opera instead of in place of the office, 暴风影音 instead of media player. These third-party software are free and more powerful (such as a broadcaster).They attract large numbers of clients.Relative to the Microsoft software many fees, Microsoft office, and so on will lose competitive advantages, which will be the third-party software instead.For instance, an open source Linux systems, now more and by users concerned about and have a preference, dell has started in his many PC pre-installed linux system.So Microsoft need to reduce costs, or his continuing efforts to research and development software.
参考资料：IE8的功能...可能有错误 //