All ads want you to like the product. Even very informative ads can be delivered in such a way to have human appeal and interest. For instance ,a print ad for a luxury car, if it shows two car engines side by side, a full cocktail glass on each, one vibrating and one still, then your attention is immediately captured. The copy or the wording, then explains that this is the way the smoothness of a BMW engine is tested before it leaves the factory. The ad is informative, technical and yet has a human touch. Also clients and agencies will try to develop a personality for the brand of their products so that the customer will come to like the personality and feel it’s a friend and therefore become a loyal purchaser of that brand.
Well, let me give you an example. You know how fond the British are of animals, especially dogs and cats, well Andrex is a well-known brand of toilet paper and it always uses a golden-colored puppy in its ads. Usually a little scene is shown. It could be that the puppy is playing with the toilet roll in the upstairs bathroom, and wraps himself up in it and runs downstairs, unrolling the paper behind right through the kitchen and into the garden. The setting is always a clean and bright house, the puppy is sweet and soft and his mischievousness endears him immediately to all the viewers. We enjoy watching the story and the puppy, and the message comes across that this product is strong, long and soft. We start to associate the puppy ads with the name Andrex
有点长 不过不大难 明天要交 现在还有东西要背 来不及了~ 麻烦帮下忙啊~~~