我猜你是要做一个presentation,所以尽量用比较口语化的词句进行了翻译。考虑到你所指的是产品广告,所以我用了commercial,因为这个词是正宗的商务词汇。参考译文如下:
If we want a good commercial, we need to pay attention to the following three elements: imagery, relevance and innovation. We can invite pop stars in our commercials, because it is easy to be accepted and memorized by the public. This is called "celebrity effect". The image of the pop star represents the image of the product, so we need to be careful when we are chosing a pop star for our commercial.
Besides, the content of the commercial needs to connect with the product. We'd better let the audiences know what product is when they see the commercial..
Of course, innovation is most important for a good commercial. We'd better to make it novel and impressive. Let's say, innovation is the soul of the commercial. Yeah, proper innovation is necessary, but it is not a good idea to make the commercial neither fish nor fowl just for innovation. Finally, if we can use a simple and easy slogan, then the commercial is the best.
And I believe such kind of commercials is helpful to improve the product sales, no matter it is at home or abroad.
希望能帮到你O(∩_∩)O~
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