With the rapid economic development and the arrival of the information age, the traditional culture and modern culture. local culture and World fierce collision, the existence of our cultural essence of the phenomenon of cognitive decline. A lot of Western design to enter our field of vision, "Westerly" attacks makes packaging designers blindly copying western concepts and works always respected Western design schools and master. China and the packaging design style disregard it. Each country's different historical backgrounds, cultures, blindly copying foreign designs, China will make the packaging more and more narrow road. Chinese civilization has 5,000 years of ancient history, we should not be their own cultural traditions cast it aside. Modern packaging design innovative ideas should be cross-cultural essence of traditional Chinese culture mining of the precious wealth the national art and folk art for the in-depth study and innovation China's culture through better packaging and the mass media world.
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