江苏阳光股份有限公司纺织服装出口贸易现状与发展对策分析 摘 要:中国是纺织品出口大国,纺织

江苏阳光股份有限公司纺织服装出口贸易现状与发展对策分析

摘 要:中国是纺织品出口大国,纺织产业作为劳动密集型产业,对出口的依赖程度相对较高,纺织品亦是出口货物第二大类,占中国外贸出口额的20%左右。本文以江苏阳光集团为例,首先对国内纺织品服装出口现状进行一般分析;其次从生产成本上升、缺少自主品牌、国内外知名企业竞争加剧、出口产品结构不合理、电商冲击冲击传统行业等方面对江苏阳光股份有限公司在纺织服装出口贸易的现状和存在的问题进行剖析;最后,对江苏阳光纺织服装出口贸易的可持续发展从建立“阳光”全产业链、扩大“阳光”品牌知名度、加强与国内外知名企业合作、完善出口产品结构、建立“阳光”营销网络等方面提出了相应的对策。
关键词:江苏阳光股份有限公司;纺织服装;出口贸易;存在问题;发展对策

论文的摘要部分求大神翻译

Jiangsu Sunshine Co., Ltd. textile and apparel export trade Situation Analysis and Development Strategy

Abstract: China is a major exporter of textiles, textile industry as labor-intensive industries, dependence on exports is relatively high, textile exports is also the second largest category, accounting for about 20% of China's foreign trade exports. In this paper, Jiangsu Sunshine Group, for example, the first domestic textile and apparel exports to the status quo for general analysis; secondly from rising production costs, the lack of independent brands, increased competition at home and abroad well-known enterprises, export product structure is irrational, electricity suppliers and other aspects of the impact of the impact of traditional industries Jiangsu Sunshine Co., the textile and garment exports in the status quo and the existing problems analysis; and finally, for the sustainable development of Jiangsu Sunshine textile and garment export trade from the establishment of the "sunshine" the whole industry chain, expand the "sunshine" brand awareness, strengthen in cooperation with well-known enterprises, improve the structure of export products, establish terms of the "sunshine" marketing network puts forward the corresponding countermeasures.
Keywords: Jiangsu Sunshine Co., Ltd.; export trade; exsisting problems; textile and garment Development Strategy
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