This text sets out from electronic commerce's function to catena supermarket, thereafter to the electronic commerce is in the development present condition in the catena supermarket, exist problem's etc. to carry on analysis, finally put forward a suggestion in the implement in the catena supermarket to the electronic commerce.Social nowadays, catena supermarket the competition of the industry is increasingly vigorous, catena supermarket mainly depend on the special brand advantage of the oneself and the management method of the forerunner to absorb medium the small scaled retail price business enterprise become number of, carrying out a business resources of fast integration and reorganization, with strengthen business enterprise of competition ability and resist the ability of risk.
Face increasingly vigorous market competition and the characteristic need of consumer, the supermarket catena business enterprise has to make use of a modern information technique, ushering in electronic commerce mode.The network which combines catena management overlays to go together with to send advantage with logistics, passing establishment electronic commerce system, carrying out a net a top bargain.Provide a more high-quality service for the consumer thus, satisfy its characteristic need well, raise a market share by period, strengthen the competitive advantage of business enterprise.
Key word:Catena supermarket electronic commerce consumer
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